Solara Energy Rebrand
Solara Energy
A complete brand overhaul for a fast-growing solar energy company, positioning them as a premium yet approachable leader in the residential clean energy space.
Sarah Chen
Creative Director
The Challenge
Solara Energy had outgrown their original startup branding. As they expanded from a regional installer to a national provider, they needed a brand that reflected their scale, reliability, and commitment to sustainability.
Our Approach
We conducted stakeholder workshops and customer interviews to understand how Solara was perceived versus how they wanted to be seen. The gap revealed an opportunity: position Solara not just as a solar company, but as a lifestyle brand for conscious homeowners.
The Results
- New Visual Identity — A modern wordmark paired with a radiant sun symbol that works across all touchpoints
- Brand Guidelines — 60-page playbook covering tone of voice, photography style, and digital application
- Collateral Suite — Business cards, pitch decks, vehicle wraps, and social media templates
- 42% increase in brand recall among target demographics within 6 months of launch